Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Chi tiết về thư mục
Tác giả chính:	Davis, Aeron
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Cambridge, UK Polity Press c2013
Những chủ đề:	Communication and culture > Case studies. Communication and culture. Mass media and culture. Advertising > Social aspects. Public relations. Marketing > Social aspects.