Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Bibliografische gegevens
Hoofdauteur:	Davis, Aeron
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Cambridge, UK Polity Press c2013
Onderwerpen:	Communication and culture > Case studies. Communication and culture. Mass media and culture. Advertising > Social aspects. Public relations. Marketing > Social aspects.