Promotional cultures the rise and spread of advertising, public relations, marketing and branding

Promotional cultures the rise and spread of advertising, public relations, marketing and branding

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Dettagli Bibliografici
Autore principale: Davis, Aeron
Natura: Libro
Lingua:English
Pubblicazione: Cambridge, UK Polity Press c2013
Soggetti:
Communication and culture > Case studies.
Communication and culture.
Mass media and culture.
Advertising > Social aspects.
Public relations.
Marketing > Social aspects.