APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed. (Global ed.).). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. (Global ed.). Boston: Pearson, 2012.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. (Global ed.). Pearson, 2012.