APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2006). Essentials of marketing (5th ed.). Thomson Higher Education.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Essentials of Marketing. 5th ed. Mason, OH: Thomson Higher Education, 2006.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Essentials of Marketing. 5th ed. Thomson Higher Education, 2006.