APA (7th ed.) Citation

Arens, W. F., Weigold, M. I., & Arens, C. (2008). Contemporary advertising (11th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., Michael I. Weigold, and Christians Arens. Contemporary Advertising. 11th ed. New York, N.Y: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Arens, William F., et al. Contemporary Advertising. 11th ed. McGraw-Hill/Irwin, 2008.