Coffee preference of CAS students based on the factors identified from coffee advertisements.
This study is all about the preference of CAS students based on the factors identified on the coffee advertisements. Baesd on these advertisement, four factors are identified which may affect the preference and consumption of CAS students. These factors include brand attributes, brand personality, a...
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| Médium: | Diplomová práce |
| Jazyk: | English |
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Miag-ao, Iloilo
University of the Philippines Visayas, College of Arts and Sciences, Division of Humanities
October 2008.
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