Marketing of high technology products and innovations

Marketing of high technology products and innovations

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Bibliografiske detaljer
Hovedforfatter: Mohr, Jakki
Andre forfattere: Sengupta, Sanjit, Slater, Stanley
Format: Bog
Udgivet: Upper Saddle river, New Jersey Pearson/Prentice Hall c2005.
Udgivelse:2nd ed.
Fag:
High technology industries > Marketing.