Marketing of high technology products and innovations

Marketing of high technology products and innovations

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Detalhes bibliográficos
Autor principal: Mohr, Jakki
Outros Autores: Sengupta, Sanjit, Slater, Stanley
Formato: Livro
Publicado em: Upper Saddle river, New Jersey Pearson/Prentice Hall c2005.
Edição:2nd ed.
Assuntos:
High technology industries > Marketing.