Marketing of high technology products and innovations

Marketing of high technology products and innovations

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Xehetasun bibliografikoak
Egile nagusia: Mohr, Jakki
Beste egile batzuk: Sengupta, Sanjit, Slater, Stanley
Formatua: Liburua
Argitaratua: Upper Saddle river, New Jersey Pearson/Prentice Hall c2005.
Edizioa:2nd ed.
Gaiak:
High technology industries > Marketing.