APA (7th ed.) Citation

Mohr, J., Sengupta, S., & Slater, S. (2005). Marketing of high technology products and innovations (2nd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Mohr, Jakki, Sanjit Sengupta, and Stanley Slater. Marketing of High Technology Products and Innovations. 2nd ed. Upper Saddle river, New Jersey: Pearson/Prentice Hall, 2005.

MLA (9th ed.) Citation

Mohr, Jakki, et al. Marketing of High Technology Products and Innovations. 2nd ed. Pearson/Prentice Hall, 2005.