Mohr, J., Sengupta, S., & Slater, S. (2005). Marketing of high technology products and innovations (2nd ed.). Pearson/Prentice Hall.
Citace podle Chicago (17th ed.)Mohr, Jakki, Sanjit Sengupta, a Stanley Slater. Marketing of High Technology Products and Innovations. 2nd ed. Upper Saddle river, New Jersey: Pearson/Prentice Hall, 2005.
Citace podle MLA (9th ed.)Mohr, Jakki, et al. Marketing of High Technology Products and Innovations. 2nd ed. Pearson/Prentice Hall, 2005.
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