APA (7th ed.) Citation

Ferrell, O. C., & Hartline, M. D. (2005). Marketing strategy (3rd ed.). Thomson South-Western.

Chicago Style (17th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 3rd ed. Mason, Ohio: Thomson South-Western, 2005.

MLA (9th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy. 3rd ed. Thomson South-Western, 2005.