Consumer behavior and marketing strategy
| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Udgivet: |
New York, N.Y.
McGraw-Hill/Irwin
c2005.
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| Udgivelse: | 7th ed. |
| Serier: | McGraw-Hill/Irwin series in marketing
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| Fag: |