Cita APA (7th ed.)

Peter, J. P., & Olson, J. C. (2005). Consumer behavior and marketing strategy (7th ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. New York, N.Y: McGraw-Hill/Irwin, 2005.

Cita MLA (9th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7th ed. McGraw-Hill/Irwin, 2005.