Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Dades bibliogràfiques
Autor principal: Hawkins, Del I
Altres autors: Mothersbaugh, David L., Best, Roger J.
Format: Llibre
Publicat: New York, N.Y. McGraw-Hill/Irwin c2007.
Edició:10th ed.
Matèries:
Consumer behavior > United States.
Market surveys > United States.