Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2007). Consumer behavior: Building marketing strategy (10th ed.). McGraw-Hill/Irwin.
Chicago-viite (17. p.)Hawkins, Del I., David L. Mothersbaugh, ja Roger J. Best. Consumer Behavior: Building Marketing Strategy. 10th ed. New York, N.Y: McGraw-Hill/Irwin, 2007.
MLA-viite (9. p.)Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 10th ed. McGraw-Hill/Irwin, 2007.
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