Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Dades bibliogràfiques
Autor principal: Belch, George E
Altres autors: Belch, Michael A.
Format: Llibre
Publicat: New York, N.Y. McGraw-Hill c2004.
Edició:6th ed.
Matèries:
Advertising.
Sales promotion.
Communication in marketing.