APA (7th ed.) Citation

Belch, G. E., Belch, M. A., & Guolla, M. A. (2003). Advertising & promotion: An integrated marketing communications perspective (1st Canadian ed.). McGraw-Hill/Ryerson.

Chicago Style (17th ed.) Citation

Belch, George E., Michael A. Belch, and Michael A. Guolla. Advertising & Promotion: An Integrated Marketing Communications Perspective. 1st Canadian ed. Toronto, Canada: McGraw-Hill/Ryerson, 2003.

MLA (9th ed.) Citation

Belch, George E., et al. Advertising & Promotion: An Integrated Marketing Communications Perspective. 1st Canadian ed. McGraw-Hill/Ryerson, 2003.