APA (7th ed.) Citation

Shapiro, S. J. (2002). Basic marketing: A global managerial approach (10th Canadian ed.). McGraw-Hill/Ryerson.

Chicago Style (17th ed.) Citation

Shapiro, Stanley J. Basic Marketing: A Global Managerial Approach. 10th Canadian ed. Toronto, Ontario: McGraw-Hill/Ryerson, 2002.

MLA (9th ed.) Citation

Shapiro, Stanley J. Basic Marketing: A Global Managerial Approach. 10th Canadian ed. McGraw-Hill/Ryerson, 2002.