Marketing research within a changing information environment

Marketing research within a changing information environment

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Bibliografske podrobnosti
Glavni avtor: Hair, Joseph F
Drugi avtorji: Bush, Robert P., Ortinau, David J.
Format: Knjiga
Izdano: New York, New York McGraw-Hill/Irwin c2003.
Izdaja:2nd ed.
Teme:
Marketing research.