Marketing research within a changing information environment

Marketing research within a changing information environment

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Detalhes bibliográficos
Autor principal: Hair, Joseph F
Outros Autores: Bush, Robert P., Ortinau, David J.
Formato: Livro
Publicado em: New York, New York McGraw-Hill/Irwin c2003.
Edição:2nd ed.
Assuntos:
Marketing research.