Marketing research within a changing information environment

Marketing research within a changing information environment

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Bibliografiske detaljer
Hovedforfatter: Hair, Joseph F
Andre forfattere: Bush, Robert P., Ortinau, David J.
Format: Bog
Udgivet: New York, New York McGraw-Hill/Irwin c2003.
Udgivelse:2nd ed.
Fag:
Marketing research.