APA-Zitierstil (7. Ausg.)

Hair, J. F., Bush, R. P., & Ortinau, D. J. (2003). Marketing research: Within a changing information environment (2nd ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Hair, Joseph F., Robert P. Bush, und David J. Ortinau. Marketing Research: Within a Changing Information Environment. 2nd ed. New York, New York: McGraw-Hill/Irwin, 2003.

MLA-Zitierstil (9. Ausg.)

Hair, Joseph F., et al. Marketing Research: Within a Changing Information Environment. 2nd ed. McGraw-Hill/Irwin, 2003.