Cita APA

Perreault, W. D., & McCarthy, E. J. (2003). Essentials of marketing: A global-managerial approach (9th ed.). McGraw-Hill/Irwin.

Citación estilo Chicago

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. New York, New York: McGraw-Hill/Irwin, 2003.

Cita MLA

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 9th ed. McGraw-Hill/Irwin, 2003.