TY  - BOOK
T1  - Marketing the core
A1  - Kerin, Roger A
A2  - Hartley, Steven W.
A2  - Rudelius, William
PP  - New York, N.Y.
PB  - McGraw-Hill/Irwin
YR  - 2004
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931313762384
CN  - HF5415 K47 2004
SN  - 007121478X
KW  - Marketing.
ER  -