APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2004). Marketing: The core. McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing: The Core. New York, N.Y: McGraw-Hill/Irwin, 2004.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing: The Core. McGraw-Hill/Irwin, 2004.