Churchill/Ford/Walker's sales force management

Detalles Bibliográficos
Autor Principal: Johnston, Mark W
Outros autores: Churchill, Gilbert A., Ford, Neil M., Walker, Orville C., Marshall, Greg W.
Formato: Libro
Publicado: New York, N.Y. McGraw-Hill/Irwin c2006.
Edición:8th ed.
Series:McGraw-Hill series in marketing
Subjects: