Cases in global marketing strategies

Cases in global marketing strategies

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Bibliografiske detaljer
Hovedforfatter: Jeannet, Jean-Pierre
Andre forfattere: Hennessey, H. David
Format: Bog
Udgivet: Boston, MA Houghton Mifflin c2004.
Udgivelse:6th ed.
Fag:
Export marketing > Management > Case studies.