APA (7th ed.) Citation

Jeannet, J., & Hennessey, H. D. (2004). Cases in global marketing strategies (6th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Jeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies. 6th ed. Boston, MA: Houghton Mifflin, 2004.

MLA (9th ed.) Citation

Jeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies. 6th ed. Houghton Mifflin, 2004.