Cita APA (7th ed.)

Duncan, T. (2005). Principles of advertising & IMC (2nd ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. New York, New York: McGraw-Hill/Irwin, 2005.

Cita MLA (9th ed.)

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. McGraw-Hill/Irwin, 2005.