Essentials of marketing a global-managerial approach

Essentials of marketing a global-managerial approach

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Bibliografske podrobnosti
Glavni avtor: Perreault,William D.
Drugi avtorji: McCarthy, E. Jerome
Format: Knjiga
Izdano: New York, New York McGraw-Hill/Irwin c2006.
Izdaja:10th ed.
Teme:
Marketing.