APA (7th ed.) Citation

Perreault,William D, & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault,William D, and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. New York, New York: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Perreault,William D, and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. McGraw-Hill/Irwin, 2006.