APA (7th ed.) Citation

(2003). Marketing management: An Asian perspective (3rd ed.). Pearson/Prentice-Hall.

Chicago Style (17th ed.) Citation

Marketing Management: An Asian Perspective. 3rd ed. New York: Pearson/Prentice-Hall, 2003.

MLA (9th ed.) Citation

Marketing Management: An Asian Perspective. 3rd ed. Pearson/Prentice-Hall, 2003.