APA (7th ed.) Citation

Burns, A. (1997). Marketing research. Prentice-Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin. Marketing Research. Singapore: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Burns, Alvin. Marketing Research. Prentice-Hall, 1997.

Warning: These citations may not always be 100% accurate.