APA-referens (7:e uppl.)

Kotler, P. (2000). Marketing management: The millenium edition. Prentice-Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Management: The Millenium Edition. Upper Saddle River, New Jersey: Prentice-Hall, 2000.

MLA-referens (9:e uppl.)

Kotler, Philip. Marketing Management: The Millenium Edition. Prentice-Hall, 2000.