Cita APA (7th ed.)

Kotler, P. (2000). Marketing management: The millenium edition. Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: The Millenium Edition. Upper Saddle River, New Jersey: Prentice-Hall, 2000.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: The Millenium Edition. Prentice-Hall, 2000.