Cita APA (7th ed.)

Kotler,Philip. (1999). Marketing management: An Asian perspective (2nd ed.). Prentice Hall/Pearson Education Asia Pte.

Cita Chicago (17th ed.)

Kotler,Philip. Marketing Management: An Asian Perspective. 2nd ed. N.Y: Prentice Hall/Pearson Education Asia Pte, 1999.

Cita MLA (9th ed.)

Kotler,Philip. Marketing Management: An Asian Perspective. 2nd ed. Prentice Hall/Pearson Education Asia Pte, 1999.