APA (7th ed.) Citation

Skinner, S. J. (1994). Marketing (2nd ed.). Houghton Mifflin Co.

Chicago Style (17th ed.) Citation

Skinner, Steven J. Marketing. 2nd ed. Boston: Houghton Mifflin Co, 1994.

MLA (9th ed.) Citation

Skinner, Steven J. Marketing. 2nd ed. Houghton Mifflin Co, 1994.