APA (7th ed.) Citation

Go, J. L. (1997). Marketing plan: Building the profitable preferred brand. Josiah L. Go.

Chicago Style (17th ed.) Citation

Go, Josiah L. Marketing Plan: Building the Profitable Preferred Brand. Manila: Josiah L. Go, 1997.

MLA (9th ed.) Citation

Go, Josiah L. Marketing Plan: Building the Profitable Preferred Brand. Josiah L. Go, 1997.