Cita APA

Schiffman, L. G. (2000). Consumer behavior (7th ed.). Prentice-Hall.

Citación estilo Chicago

Schiffman, Leon G. Consumer Behavior. 7th ed. Upper Saddle River, New Jersey: Prentice-Hall, 2000.

Cita MLA

Schiffman, Leon G. Consumer Behavior. 7th ed. Prentice-Hall, 2000.