TY  - BOOK
T1  - Marketing management
A1  - Lancaster, Geoff
PP  - London
PB  - McGraw-Hill
YR  - 2001
ED  - 3rd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931313680588
OP  - 542
CN  - HF5415 L36 2001
SN  - 0077097521
ER  -