Marketing management analysis, planning, implementation and control

Marketing management analysis, planning, implementation and control

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Detalhes bibliográficos
Autor principal: Kotler, Philip
Formato: Livro
Publicado em: Upper Saddle River, N. J. Prentice-Hall c1997.
Edição:9th ed.
Assuntos:
Marketing.
Social science.
Business and Management.