APA (7th ed.) Citation

Kotler, P. (1991). Marketing management (7th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management. 7th ed. Englewood Cliffs, New Jersey: Prentice Hall, 1991.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management. 7th ed. Prentice Hall, 1991.