APA (7th ed.) Citation

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Upper SAddle River, New Jersey: Prentice-Hall, 2002.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice-Hall, 2002.