Hise, R. T., Gillett, P. L., & Ryans, J. K. (1979). Basic marketing: Concepts and decisions. Winthrop Publishers.
Chicago Style (17. basım) AtıfHise, Richard T., Peter L. Gillett, ve John K. Ryans. Basic Marketing: Concepts and Decisions. Cambridge, Mass: Winthrop Publishers, 1979.
MLA (9th ed.) AtıfHise, Richard T., et al. Basic Marketing: Concepts and Decisions. Winthrop Publishers, 1979.
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