Marketing management strategy and cases

Marketing management strategy and cases

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Manylion Llyfryddiaeth
Prif Awdur: Dalrymple, Douglas J.
Awduron Eraill: Parsons, Leonard J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Wiley c1983.
Rhifyn:3rd ed.
Cyfres:Wiley series in marketing
Pynciau:
Marketing > Management.
Marketing > Management > Case studies.