APA (7th ed.) Citation

Keegan, W. (1992). Marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren. Marketing. New Jersey: Prentice Hall, 1992.

MLA (9th ed.) Citation

Keegan, Warren. Marketing. Prentice Hall, 1992.

Warning: These citations may not always be 100% accurate.