APA (7th ed.) Citation

Buchholz, A. (2000). What makes winning brands different?: The hidden method behind the world's most successful brands. John Wiley & Sons Ltd.

Chicago Style (17th ed.) Citation

Buchholz, Andreas. What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands. Chichester: John Wiley & Sons Ltd, 2000.

MLA (9th ed.) Citation

Buchholz, Andreas. What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands. John Wiley & Sons Ltd, 2000.