APA (7th ed.) Citation

Emis,Ben M.editor, & Cox,Keith K.editor. (1988). Marketing classics: A selection of influential articles (5th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Emis,Ben M.editor, and Cox,Keith K.editor. Marketing Classics: A Selection of Influential Articles. 5th ed. Boston: Allyn and Bacon, 1988.

MLA (9th ed.) Citation

Emis,Ben M.editor, and Cox,Keith K.editor. Marketing Classics: A Selection of Influential Articles. 5th ed. Allyn and Bacon, 1988.

Warning: These citations may not always be 100% accurate.