TY  - BOOK
T1  - Marketing communications strategy
T2  - The Marketing series.
A1  - Yeshin, Tony
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1995
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931313649743
OP  - 214
NO  - "Published on behalf of the Chartered Institute of Marketing."
NO  - "Diploma syllabus."
NO  - Includes index.
CN  - HF5415.123 Y47 1995
SN  - 0750619899
KW  - Communication in Marketing.
KW  - Marketing : Management.
ER  -