Citazione Stile APA (7a Edizione)

Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J: Prentice Hall, 2002.

Citatione MLA (9a ed.)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.