Clow, K. E., & Baack, D. (2002). Integrated advertising, promotion, and marketing communications. Prentice Hall.
Chicago-viite (17. p.)Clow, Kenneth E., ja Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J: Prentice Hall, 2002.
MLA-viite (9. p.)Clow, Kenneth E., ja Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.
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