APA (7th ed.) Citation

Magrath, A. J. (1992). The 6 imperatives of marketing: Lessons from the world's best companies. American Management Association.

Chicago Style (17th ed.) Citation

Magrath, Allan J. The 6 Imperatives of Marketing: Lessons from the World's Best Companies. New York: American Management Association, 1992.

MLA (9th ed.) Citation

Magrath, Allan J. The 6 Imperatives of Marketing: Lessons from the World's Best Companies. American Management Association, 1992.